Sony Ericsson announced that they have signed an exclusive four-year sponsorship agreement with the highly popular tennis player Maria Sharapova, to become their first “global brand ambassador”. As part of this off-court deal, Sharapova will be participating in a series of Sony Ericsson consumer brand campaigns. So regardless of the fact whether you are interested in tennis or not, it seems like the Sony Ericsson fans we’ll be seeing a lot more of Miss Sharapova in the years to come.
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